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Combining experience and innovation, executives have the mission of consolidating Niterra's leadership in the Brazilian market
São Paulo, julio de 2025 – With a career marked by dedication and leadership, Toshitaka Honda takes on the challenge of leading the Brazilian operation for the next five years. The executive joined NGK Spark Plug Co., Ltd en 1994 y posee una sólida trayectoria en la empresa, with extensive experience in various areas of the matrix in Japan. Honda acted as Head of the RHQ, in addition to President of the Board of Directors, and will share his knowledge and experience in Brazil in the next five years.
The company also announces Eduardo Massao Tsukahara in the position of co-president director. The executive has a career marked by his performance in various strategic areas of the company in Brazil and in the headquarters.. He already served as CFO of RHQ and as a member of the board of directors. He is an electrical engineer from CEFET-PR, with MBA in Financial Management from FGV, specialization in Corporate Governance from Insper and was a visiting researcher in Mechatronics and Robotics at Tokai University, in Japan.
“I feel honored to assume the presidency of Niterra do Brasil. I am committed to continuing Yuki Izuoka's legacy., who led the company with dedication and excellence, strengthening Niterra's presence in Brazil and promoting sustained business growth”, Honda states. “It is a great responsibility and a privilege to continue contributing to the transformation and continued growth of Niterra do Brasil. We believe in collaborative leadership, guided by excellence and committed to the sustainable future of mobility”, Destaca Tsukahara.
