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NGK spark plugs and cables are the most purchased by mechanics; NTK lambda probes also take the lead

28 Jun 2022
2 min reading

In solid market growth, NGK coils are still in the
vice-leadership among the best known and most frequently purchased

Study heard more than a thousand professionals from 21 states and the Federal District
in proportional sampling to the circulating fleet of vehicles in these locations

Sao Paulo, June 2022 – NGK, a Japanese multinational specialist in ignition systems, was elected by mechanics from several Brazilian states as the best-known and most frequently purchased brand in the spark plugs and ignition cables segments. The recognition of professionals is the result of the sixth edition of the survey “The Preferred Brands of Mechanics”, recently announced by the publication O Mecânico in conjunction with the Instituto Inteligência em Pesquisa e Consultoria (IPEC).

In solid market growth, NGK ignition coils also ranked second among the best-known and most frequently purchased brands. In addition, NTK's lambda probes, belonging to the same group, reached the first position among the most frequently purchased. In the general ranking of the study, which includes 47 categories of parts, tools and equipment, NGK also appears as the third brand that mechanics most like in the market.

According to Marcos Mosso, Marketing Manager at NGK in Brazil, the study demonstrates many of the company's achievements in relation to the main products manufactured and/or marketed in the country. “It is an honor for NGK to have the spark plugs, wires and ignition coils among the most popular and purchased parts on the market, as well as for NTK in relation to lambda probes. We thank the professionals who live the day to day of the workshops for this recognition, which motivates us to deliver increasingly better products”, declares the executive.

The survey was carried out from online interviews, whose target audience was the professional mechanic aged 18 or over from all regions of Brazil, in a proportional sampling to the circulating fleet of vehicles in these locations. In total, 1,074 mechanics from 21 states and the Federal District were consulted between April 5 and May 17. The survey has a confidence level of 95%.

market leadership

NGK is a leader in the aftermarket and a leading supplier of original ignition system components. In more than 60 years of operation in Brazil, the company has produced more than 2.5 billion spark plugs and more than 310 million ignition cables, in addition to marketing ignition coils and glow plugs under the NGK brand and oxygen sensors under the NTK brand.

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