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NGK was voted the most admired brand in the aftermarket for the fourth time in a row. O reconhecimento ocorreu por meio do Prêmio Inova 2017 que, annually, conducts a survey with retailers across the country to assess which brands stand out in the aftermarket. In addition to winning the overall Award evaluation, NGK was also awarded first place in the Spark Plug categories, Ignition Cable and Probes and Sensors.
"NGK sees retail as an extension of its brand. To receive, for so many consecutive years, the recognition of this strategic audience in the aftermarket, is very important to us. We pride ourselves on delivering components with the same quality and reliability as the original aftermarket, promote actions and offer services to our customers with the highest level of excellence", says Marcos Mosso, Head of Marketing at NGK do Brasil.
divided into two steps, o Prêmio Inova enalteceu fabricantes de autopeças divididos em 15 categorias, contando com a participação de cerca de 500 profissionais do setor e de aproximadamente 35 mil lojas de todo o Brasil, who voted for their favorite brands.