NGK is the best replacement brand in the automotive industry

NGK is the best replacement brand in the automotive industry

Inova Award, accomplished by the publisher Novo Meio, portrays the vision of automotive retailers in relation to auto parts brands in the aftermarket segment

Retailers from all over Brazil evaluated the best auto parts industries in the filter categories, Belts, Engine Components, Brake pad, Disc brake, brake system, clutch, bearing, Gearbox Components, shock absorber, Suspension Components, Electronic Injection, Spark Plug, Rubbers and electrical components. Highlighted as the company with the highest number of maximum scores in the evaluated items, NGK do Brasil was elected the best brand in the auto parts market.

The Inova Award – New Retail Industries is held biennially by the publisher Novo Meio and the survey was carried out with 500 retailers in the automotive sector, throughout Brazil. The big news this year was the division of the study into two stages. at first, Respondents evaluated the product portfolio of auto parts manufacturers. The winning company in each item proceeded to the second phase, when grades were assigned to the services offered by these industries. NGK do Brasil was awarded for the following attributes: Promotional Actions, Technical Material, Defect Index e Admiration, Besides Best Aftermaket Brand.

"This award is very special for NGK. The recognition of retailers from all over the country praises the strength of our work, and increases our list of achievements also in the aftermarket. If the contentment was already great for having been chosen as the best in spark plugs, during the first phase, now, Our enthusiasm is even greater. We participate with all the main brands in the aftermarket sector, And this gives us the guarantee that we are on the right path", reviewed Marcos Mosso, Head of Marketing at NGK do Brasil.

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