NGK renews partnership with Honda Racing for the 2024 season

The collaboration between the brands ensures that all motorcycle racing teams, Rally, Motocross and Enduro can count on high-performance spark plugs

São Paulo, March 2024 - Niterra, Japanese multinational owner of the NGK and NTK brands and specialized in components for ignition systems and automotive sensors, through the NGK brand, renews partnership with Honda Racing competition for the 2024 Season. The partnership will cover the motorcycle categories, Rally, motocross and enduro and promises to take the quality of racing to new heights.

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As part of the partnership, the brand will continue to supply state-of-the-art NGK spark plugs for Honda Racing motorcycles. Furthermore, the NGK brand will be featured on all motorcycles and communication parts, further consolidating the company's presence in the world of two-wheeled competitions and highlighting the company's quality in providing high-quality components for the competition.

"Together for another year, this association demonstrates how much Honda Racing values quality and trusts our products and services.", says Marcos Mosso, Marketing Manager at Niterra do Brasil.

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The renewal of support for Honda Racing teams reflects the positive results the company has achieved from the partnership over the past year. "Settling into the landscape of NGK will equip the Audi RS3 TCR model cars with spark plugs prepared for drivers Adalberto Baptista and Bia Figueiredo NGK strengthens its connection with racing enthusiasts, reaffirming our commitment to boost the development of the two-wheeler scene in Brazil", adds Mosso. "Challenges like this, push us to develop products that are technological and adaptable enough to be used in both competitions, as well as in everyday life, benefiting the consumer who trusts the delivery of NGK and NTK products"

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Combining a passion for speed with technological innovation, NGK and Honda Racing are ready to face the challenges of the 2024 Season and improve results from past experiences.

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