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The Changes, which will take effect from April 2024, occur in products aimed at the aftermarket and export
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A Niterra, Japanese multinational owner of the NGK and NTK brands and specialized in components for ignition systems and automotive sensors, Announces changes in the packaging layout of its products aimed at the aftermarket and export.
The Changes, which will come into force from April 2024, cover the design of spark plug packaging, ignition cables and oxygen sensors. The new packaging is expected to start hitting the market in early May, since this transition will occur naturally.
It is a graphic transformation that aims to establish a new unified visual identity following a guideline from Niterra's Japanese headquarters, as well as a global standardization of graphics to facilitate the identification of products.
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What's changing
Spark plug packaging retains previous colors and logo, but now they have several languages. On the other hand, the packaging of ignition cables and oxygen sensors has undergone significant changes in terms of colors, Layout & Images. A QR Code has also been included on the packaging of the ignition cables to provide additional technical and commercial information.
"These changes are aimed at significantly improving the customer experience", says José Eduardo de Souza, Head of Marketing at Niterra do Brasil. "We are communicating the changes to distributors, Auto Parts Retailers, mechanics and end consumers to ensure a smooth transition. In case of doubts, Our Customer Service is available. ”
Niterra reinforces the importance of these audiences verifying the authenticity of the products when making the purchase, Highlighting Store Reputation Research, The Price Comparison and Invoice Requirement. It is important to note that these changes are visual and do not affect the dimensions or shapes of packaging and products.