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Innovation in automotive production includes automation, advanced simulation and 3D printing, Optimizing processes and products.
São Paulo, March 2025 - The automotive industry is undergoing a major transformation, and the auto parts sector evolves along with it. Manufacturers need to cater to both the most modern vehicles, with high technology, as models from past decades. This challenge requires innovation and efficiency, resulting in more performance and benefits for the consumer. To celebrate Consumer Day, Niterra, a Japanese multinational that owns the NGK and NTK brands and specializes in components for ignition systems and automotive components, shares key modernizations that contribute to the driver experience.
1- Modernization of production lines: Automated processes, increase accuracy, quality and productivity at the time of production of the components.
2- Use of engineering and simulation software: Advanced tools that allow you to predict market demand and optimize production. They are widely used in product simulation, Machines and processes, ensuring greater efficiency and accuracy in development and operation.
3- 3D Printing: applied in the development of prototypes, Accelerating the process of innovation and improvement of automotive components.
Future trends
The auto parts market follows the trend of strengthening large manufacturers, Expanding portfolios and optimizing costs. This move strengthens competitiveness and allows companies like Niterra to continue investing in new technologies to meet consumer demands even more efficiently.
"Continuous Improvement (Kaizen) is a Japanese philosophy adopted by Niterra with the aim of promoting the constant optimization of products and production processes, always seeking to improve efficiency, reduce waste and ensure the constant evolution of quality at all stages of its operation", afirma Hiromori Mori, Niterra Technical Assistance Consultant.
Keeping up with innovation trends, Niterra offers G-Power and Iridium IX spark plugs, designed to optimize the burning of the air/fuel mixture, resulting in improved engine performance, Improved fuel economy and reduced emissions. Furthermore, Niterra's line of ignition coils has already consolidated itself in the market, being widely adopted by mechanics and distributors throughout Brazil. Strengthening its presence in the aftermarket sector, The company has also been expanding its portfolio of automotive sensors and oil switches.