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Mechanic's Day: NGK's initiatives for the benefit of the

21 Dec 2022
2 min reading

Interactive website, training videos, online course with certificate, electronic catalog for offline use and upgrade, and app for access to the application table are examples of company actions directed to professional developers

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São Paulo, December 2022 - A NGK, Japanese multinational ignition systems specialist, celebrates Mechanic's Day, celebrado no dia 20 de dezembro no Brasil. The brand, who has always worked in favor of the development and quality of the work of the mechanics, has a highly qualified technical and commercial team to serve this public, offering a series of activities specifically aimed at these professionals.

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check out, down, NGK's initiatives for the benefit of mechanics:

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  • Site with interactivity of users;

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  • Delivery of more ease for consultation application via web;

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  • Technical videos for training;

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  • Offer of online course with certificate;

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  • Preparation of electronic catalog to download on computers that allows offline use and automatic updating over the internet;

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  • Creating a mobile app (Android and IOS) where the applicator has the possibility to access an application table in the palm of your hand.

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In addition to these actions, the company offers the market services and a qualified support through technical visits to workshops of various sizes, lectures in face-to-face and online format, participation in the segment's lives and an effective and complete service via SAC and WhatsApp, channels through which mechanics can send their questions and product photos.

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"The mechanic is the main link in the automotive repair chain, after all it is he who performs the diagnosis of the vehicle, indicates which parts are needed for repair and recommends to the customer the best brands for their vehicle", afirma Hiromori Mori, NGK Technical Assistance Consultant. "They are professionals who keep the vehicle fleet functioning properly and within the standards set by manufacturers."

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Gas emission restrictions

Gas emission standards are increasingly restrictive and the improvement in engine energy efficiency is causing a significant change in the repair market. "The professional needs to update himself to meet new technologies and engine calibration strategies", advises Mori.

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According to the consultant, there are often changes in preference for certain materials, as the increasing use of special platinum and iridium candles and, more recently, of candles with directional lateral electrode. "The use of new technologies alters the day-to-day life of the mechanical workshop, therefore the professional has to keep an eye on the innovations and modernizations of the work procedures."

Prospects for the future

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The profession has been undergoing a great evolution in recent years and this process should continue in the coming years with the technological progress of automobiles. The mechanic will become increasingly empowered, which will enable better remuneration for those who adapt to advances and new market realities.

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