Expanding, NGK group officializes name change to Niterra

New name, which takes effect on April 1, reflects the company's business expansion journey in line with the ongoing transformations in the industry

 ;

São Paulo, April 2023 – A NGK SPARK PLUG, Japanese multinational specialist in components for ignition systems, announces that, from April 1, the company is officially renamed Niterra, making official the decision of its shareholders, taken about a year ago, to change the name of the group in English. The change reflects both the company's journey through the continued expansion of its business and the ongoing transformations in the automotive industry..

By combining the Latin words niteo and terra, what do they mean, respectively, “shine” and “planet earth”, the name Niterra expresses the group's commitment to contribute to a more sustainable society and a brighter planet. While Niterra is now the global name, the brands NGK SPARK PLUG (automotive components) this NTK (Sensors) will be maintained for both businesses.

Since the group's founding, em Nagoya, in Japan, in 1936, NGK is recognized as synonymous with spark plugs and positions itself as a world leader in this market. The line of business related to internal combustion engines comprises a portion of the company, which has also achieved significant success in other areas, such as sensors.

New name is a milestone in the history of the group

Thus, the change of name to Niterra expresses the group's stance on building the future by expanding its business portfolio and solidifying itself as an environmentally sustainable expanding company, as per the NGK SPARK PLUG 2030 Long-Term Management Plan, which establishes the direction of the organization in five different areas: Mobility; Health; Meio Ambiente &; Energy; Agribusiness and Communications.

Para Yuki Izuoka, presidente da NGK do Brasil, Niterra represents a milestone in the group's history, that increases its efforts to give even more priority to sustainability in the operation of the business. "We need to consider the preservation of the environment in every decision-making within the organization to provide effective contributions to the planet and add a new perspective of life to the next generations", Concludes.