NGK brand wins MESC Award in the auto parts segment

Reference award in CX in Brazil demonstrates the recognition of the work that aims to enhance the customer experience performed by the brand

 ;

São Paulo, setembro de 2023 – A NGK, Niterra Group's leading automotive component brand, announces the achievement of the "Best Companies with Customer Satisfaction" seal in the auto parts segment, in reference to the eighth edition of the MESC Award. O reconhecimento da marca veio por meio de pesquisas online e a celebração acontecerá no dia 12 de setembro com a presença de empresas de outros 207 segmentos avaliados.

Recognized as a reference in the area of Customer Experience in Brazil, a premiação destaca as empresas que atingiram os mais elevados padrões de satisfação do consumidor a partir de uma análise cuidadosa de mais de 350 mil opiniões coletadas por meio do Google Opinion Rewards ao longo de 12 meses.

In the automotive field, um rigoroso processo seletivo envolveu 389 empresas em duas fases eliminatórias, resulting in only five awardees, with the NGK brand standing out as the winner in the auto parts segment. In the company's evaluation, foram consideradas 2.344 opiniões de clientes no último ano, abrangendo 22 dimensões diferentes.

After this careful selection, The companies with the highest scores went through an audit process to confirm their reputation, accompanied by an additional evaluation by a mystery shopper, that analyzed the service channels of the companies. Essa análise revelou uma média de satisfação de 81,8, além de uma pontuação de 84 na avaliação do cliente oculto.

No dia 12 de setembro, the NGK brand will officially receive the award and will have the opportunity to know its exact position in the general ranking among all the companies evaluated. "This type of assessment is extremely important to us because it demonstrates that our expansion is going the right way, keeping the customer as one of the brand's priorities", says Marcos Mosso, Technical Assistance Manager at Niterra Brasil.

 ;