NGK presents portfolio of spark plugs, suppressive terminals and oxygen sensors at Feria 2 Ruedas

Japanese multinational shows the quality and competitive cost of its products in one of the largest two-wheeled events in Latin America

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São Paulo, April 2023 - A NGK, Japanese multinational specialist in ignition system belonging to the Niterra group, announces that it will present to the Latin American market the portfolio of spark plugs, The company's suppressive terminals and oxygen sensors for the two-wheeler segment at its booth at Feria 2 Ruedas 2023. The event, considered the main showcase of the sector in the region, takes place between May 4th and 7th, in Medellin, in Colombia.

For NGK, Being part of one of the most relevant business meetings in the two-wheeled universe is essential for the company to expand its visibility, win new customers and strengthen your presence in Latin America, solidifying with credibility in a segment as competitive and dynamic as motorcycles.

"We consider 2 Ruedas a fair of great strategic importance because it allows us to get to know the news and trends in the sector up close, as well as offering an excellent opportunity for the brand to boost its business in the region and highlight the high technology, Quality and differentials of its products", affirms José Eduardo, Head of Marketing at NGK.

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Name change

In April, CERÂMICA E VELAS DE IGNIÇÃO NGK DO BRASIL LTDA had its corporate name changed to NITERRA DO BRASIL LTDA, making official the decision of its shareholders, taken about a year ago, to rename the group. The company's presence at Feria 2 Ruedas emphasizes the recent exchange, which reflects the journey of expansion of the company's business in line with the ongoing transformations in the industry.

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