A NGK, world's leading spark plug manufacturer, participates in the 11th edition of Automec, International Auto Parts Fair, Equipment and Services. The company, in addition to exhibiting the entire product line and launching new oxygen sensor applications, will have a large and airy space to receive your guests. The main theme will be focused on the launch of the new NGK/NTK website. Among the innovations, the cozy stand will have a large touchscreen in the internal space for guests to interact with the new portal, in addition to an externally-facing screen, where the training offered by the new website and promotional videos will be displayed. the new portal, in addition to offering training videos, will have technical information, press space and product description, in addition to the Application Table of NGK products. For the production of the automotive portal, NGK do Brasil conducted a survey with professionals in the automotive field to identify the best language and content for, with this, create a website that is really ready to solve our customers' day-to-day challenges. "We understand that this NGK site should be a tool in which our customers can find all the content quickly and completely. One of the main benefits found on the portal is the online training of NGK and NTK products, offered in videos specially developed for our customers. Access to these movies is free., without the need for registration or any compensation from the user", explains the head of marketing at NGK do Brasil, Marcos Mosso. Other important tools are the Quick Lookup, an application table that makes it possible to identify all NGK and NTK products using only some vehicle data, and the Latest Releases section, that allows the retailer to constantly update its stock, avoiding losing sales. "NGK, when designing the new automotive portal, valued even more the dissemination of information to improve the technical knowledge of our customers. There is even the possibility to print the course certificate online, after taking a knowledge test on the subject", informs Marcos Mosso.
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