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The world's spark plug manufacturer, NGK, was elected by retailers throughout Brazil as the best and most admired brand in the aftermarket. O Inova Award 2015 - New Retail Industries, has the evaluation of 500 professionals on promotional actions, technical material, trainings, 0800 Service, defect index, Warranty, Distributor network and admiration. The Japanese multinational was also recognized in the Distributor Network categories, Spark plugs and ignition wires, Defect Index, Technical Material, Warranty and Training.
"The recognition of retailers from all over the country is very important for NGK, reinforcing the quality of our product and the market's confidence in our brand. We participate with all the main brands in the aftermarket sector, And this gives us the guarantee that we are continuously improving", evaluates Marcos Mosso, Head of Marketing at NGK do Brasil.
Professionals in the sector also voted in the Shock Absorber categories, Rings and Pistons, Injector Nozzles, Suspension Rubbers, Ignition Cables, straps, Brake Disc, Clutch, filters, Gaskets and Retainers, Brake Pad, Pivot and Terminal, Bearing, Probes & Sensors & Spark Plug.
The Inova Award, produced by the publisher Novo Meio, reaches its fourth edition and aims to ascertain with shopkeepers the brands and manufacturers of auto parts that stand out in the market through their products and services.