Retailers from all over Brazil elected, for the third consecutive year through the Inova Award, NGK as the most respected company in the country in terms of business performance, which includes promotional actions, technical material, trainings,
serviços de 0800, defect index, Warranty, distributor network, product presentation and most admired brand. The company was also recognized for its products in the Spark Plugs categories, Ignition Cables, Probes and Sensors, winning 1st place in the overall ranking of the Award. "This is an extremely important award for us, and NGK. Our work is totally focused on the customer., especially in retail. That is why, Being recognized by this audience is a source of great pride and demonstrates that we are on the right path., further increasing our spirit to continue betting on the segment", firm Eduardo Hiroshi Nakasaki, commercial manager of NGK do Brasil, that complements:
“Em 2017, Let's continue the work with the aftermarket sector, which has been developed for many years by NGK, crossing several generations, always focused on the quality and excellence of our products and services”.
O Prêmio Inova conta com a participação de cerca de 500 profissionais do aftermarket and is performed in two steps:
na primeira os varejistas de autopeças para veículos leves respondem um questionário padrão onde apontam suas marcas preferidas em 15 quesitos relacionados aos produtos. First round winners qualify for the second part of the survey, in which the business performance of manufacturers is evaluated. in both phases, respondents are listened to by phone. The purpose of the award is to recognize the companies that have stood out in the sector through their products and services.
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