NGK and NTK are voted the best brands of probes, Sensors, spark plugs and spark cables for the Inova Award

Japanese multinational conquered the leadership in the overall classification of the award and in three categories of components

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São Paulo, April 2023 - A NGK, Japanese multinational specialist in components for ignition systems, and NTK, brand that offers an extensive line of sensors, both belonging to the Niterra group, won the first position in the segments of "Spark Plug", “Cabo de Ignição” e “Sonda e Sensor” do Prêmio Inova 2023. In addition to the categories focused on component excellence, The brands were recognized as the most admired in the market in the overall classification of the awards.

In its tenth edition, the award is the result of a survey conducted by After.Lab, Market intelligence company focused on aftermarket automotive, com 500 varejistas de componentes para veículos leves de todo o Brasil. O estudo foi divulgado durante a cerimônia de entrega dos prêmios realizada na Automec 2023, The largest event in the automotive aftermarket and repair segment in the country.

"Putting the customer first demonstrates respect and commitment to quality. When the company cares about understanding the needs and desires of the customer, It is able to develop solutions that meet expectations and create value for both sides.", affirms Eduardo Hiroshi, Commercial Manager of Niterra do Brasil, who received the trophy on behalf of the company. "This recognition shows that we are on the right track in our commitment to delivering the best products and services to our customers."

7 new sensor lines

A Niterra, owner of the brands NGK and NTK, está anunciando na Automec 2023 a ampliação do seu portfólio de sensores com o lançamento de novas linhas comercializadas pela marca NTK que atuam nos sistemas de injeção e freio do veículo. altogether, The company is introducing seven segmented lines in fuel level sensors, temperature, ABS, rotation, speed, TPS (butterfly position) and MAP (absolute pressure).

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This April, CERÂMICA E VELAS DE IGNIÇÃO NGK DO BRASIL LTDA had its corporate name changed to NITERRA DO BRASIL LTDA, making official the decision of its shareholders, taken about a year ago, to change the group name. The change, which has just been consolidated, reflects both the company's journey through the continued expansion of its business and the ongoing transformations in the automotive industry.