NGK and NTK are leading brands in trust and recognition among mechanics and automotive repair professionals

Companies appear first in the categories of ignition cables, Lambda sensor and spark plugs

São Paulo, November 2023 – The NGK and NTK brands, of Niterra, Japanese multinational specialized in components for ignition systems and automotive sensors, are leaders in recognition and trust among mechanics, according to the survey "Brands in the Workshops 2023", carried out by CINAU (Automotive Intelligence Center) for the purpose of evaluating the perspective and opinions of automotive repair professionals regarding a specific product line and its availability in the market.

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The notoriety of both NGK and NTK is evidenced by their presence and reliability. The survey points to the two brands as the most trusted and remembered by automotive repair professionals, And their products are widely found among suppliers.

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The survey evaluated a total of 58 product lines, covering various categories related to automotive components. The NGK and NTK brands, recognized for their excellence in automotive ignition systems and sensors, respectively, appear as leaders in the categories of ignition cables, Lambda sensor and spark plugs - NGK is also part of the category of ignition coils.

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"NGK and NTK continue to demonstrate an unwavering commitment to the quality and reliability of their components and are the preferred choice of automotive repairers in many areas.", says José Eduardo de Souza, Head of Marketing at Niterra. "The survey results reinforce the leadership and trustworthiness of both brands, consolidating them as trusted partners for automotive professionals."

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According to Souza, To sustain its leadership, Niterra constantly seeks to strengthen its relationship with mechanics, In addition to always being up-to-date with new trends and technologies in the automotive market. "All our lines are designed to improve the driver's life and provide quality products for the work of automotive repair professionals", Explain.

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Mechanics and drivers can access the product range provided by both NGK and NTK in this site. Him, Detailed information about the specifications of each product can be obtained, in addition to finding informative materials and technical manuals that can help clarify a number of doubts.