In order to enhance its partnership with the automotive repair segment, company provides several platforms for quick and free solutions in the face of doubts from distributors, retailers, mechanics and consumers
São Paulo, February 2023 – To enhance your partnership with the automotive repair industry, from distributors and retailers to machine shops, a NGK, Japanese multinational specialist in ignition system, offers a number of free solutions for these audiences. The services can be requested through the various communication channels of the company:
- Site: with ease of navigation and availability of online training and technical videos, this channel is aimed at the consumer who seeks the most suitable product for his vehicle, distributors looking for quick product information with simplified descriptions and the mechanic who demands a quick way to enablement;
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- Electronic catalog: is an easy-to-operate tool that can be downloaded to the computer and operates even without being connected to the internet. The customer can find the right product for each application and consult in which vehicle he can add a particular product;
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- Mobile app: the electronic catalog is available in an application on the smartphone that does not take up much memory of the cell phone and allows the mechanic to have an application table always updated in the palm of your hand;
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- SAC: in this channel are the main solutions for the doubts of mechanics, retailers and consumers. "One of the advantages is that it is its own channel., through which we always communicate with an NGK employee and have a highly qualified technician for the service", diz Hiromori Mori, NGK do Brasil Technical Assistance consultant;
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- WhatsApp: customers can send messages, Audios, photos and videos through the app. The communication and visualization of the problems sent by consumers are facilitated and the resolution occurs in an agile and practical way;
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- Technical lectures, fairs and events of the segment: the meetings are held in conjunction with auto parts, groups of mechanics, entities and schools of mechanics. "Through the events we technically train those interested, solving the main doubts of the market and meeting in person with our target audience", Mori explains.
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According to the NGK expert, the main focus of this work is concentrated in the market of auto parts and machine shops. "Our product is technical and may suffer interference from other vehicle components. As market leaders, we see that it is a great differential to offer adequate support to the needs of users", affirms Mori. "The medium can vary, but the important thing is to always serve our customers with quality and efficiency."
