Niterra celebrates Clerk's Day with training guidelines

Auto parts clerks gain prominence in an increasingly technical and digital sector

São Paulo, November 2025 - The Brazilian automotive aftermarket, which brings together manufacturers, Distributors, stores and workshops across the country, has been undergoing a profound transformation, driven by digitalization, new vehicle technologies and the constant need for technical qualification. In this scenario, professionals who work directly in customer service assume a strategic role.

In celebration of Auto Parts Clerk Day, comemorado em 30 de novembro a Niterra do Brasil, owner of the brands NGK and NTK, highlights the role of these professionals as key players in the automotive ecosystem, ensuring quality service, assertive sales and end customer satisfaction; and presents ways for these professionals to continually improve their performance in the aftermarket.

1- Attend industry events and seminars: attending aftermarket fairs and technical meetings brings news about products, vehicle trends and technologies, in addition to strengthening networking and updating professionals on market demands.

2- Consume reliable technical content: read materials from renowned manufacturers and follow guides, manuals and digital content on parts application and diagnostics, as well as blogs, videos and online training aimed at technical training.

3- Use digital support tools: explore updated electronic catalogs, available on websites and apps, allows you to quickly consult applications and technical specifications. Furthermore, It is essential to familiarize yourself with e-commerce and digital service systems, including social networks, WhatsApp and sales platforms.
4- Participate in training and technical visits: in-person or online training offered by manufacturers and distributors helps interpret application tables, identify correct parts and understand how new vehicle systems work.

5- Seek professional certifications: invest in recognized certifications, like IQA, validates technical knowledge and strengthens credibility with clients and employers, consolidating the clerk as a technical consultant and competitive differentiator.

6- Improve diagnosis and consultative care: develop the ability to correctly identify parts based on vehicle symptoms and advise on related preventive maintenance items.

7- Get to know the regional fleet and brand portfolio: understanding which models and systems predominate in the region allows you to adjust inventory and offer quick and appropriate solutions, in addition to mastering embedded technologies, as direct injection, Turbos, CVT transmissions and electronic brakes (ABS system).

8- Strengthen customer relationships: establish trust with repairers and consumers through technical guidance, quality product recommendations and after-sales support. Hybrid service — in-person and digital — becomes a competitive advantage.

Role of the clerk as a trusted advisor

Clerks are responsible for accessing application tables, identify the correct parts and indicate the best brands. Often, also suggest checking other related components, contributing to more complete and safer maintenance.

“The modern clerk needs to master technical catalogs, understand vehicle systems and know the maintenance intervals for each model. More than selling, must guide the customer, whether mechanic or end consumer, on preventive maintenance and products compatible with the manufacturer’s specifications”, outgoing Mori.

Technical knowledge is what transforms the salesperson into a trusted advisor. Quality parts and correct applications guarantee safety, vehicle performance and durability. High performance products, such as the electronic ignition and injection line offered by the NGK and NTK brands, are examples of items capable of increasing vehicle performance, as long as they are applied in accordance with the technical catalog.