Niterra celebrates 64 years of operation in Brazil

Japanese multinational celebrates its first anniversary after name change and strategy focused on sustainability issues

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São Paulo, August 2023 - Niterra, Japanese multinational that owns the brands NGK and NTK, and a global leader in the spark plug market, completes 64 years of operation in Brazil this August. The company arrived in Brazil in 1959 and built its first factory outside Japan, in Mogi das Cruzes (SP), which today has 625 thousand m² and about 1,3 thousand professionals.

Recognized globally for the innovation present throughout its trajectory, Niterra celebrates the first year under the new name and the success of its implementation. The change reflects both the company's journey through the continued expansion of its business and the ongoing transformations in the automotive industry..

By combining the Latin words niteo and terra, what do they mean, respectively, “shine” and “planet earth”, the name Niterra expresses the group's commitment to contribute to a more sustainable society and a brighter planet. Niterra became the global name, while the NGK brands (automotive components) this NTK (Sensors) were retained for both businesses.

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New name is a milestone in the history of the group

The name change to Niterra expresses the group's stance on building the future by expanding its business portfolio and solidifying itself as an environmentally sustainable expanding company, as per the NGK SPARK PLUG 2030 Long-Term Management Plan, which establishes the direction of the organization in five different segments: Mobility; Medicine; Meio Ambiente &; Energy; Communications and Agribusiness.

According to Yuki Izuoka, presidente da NGK do Brasil, Niterra represents a milestone in the group's history, that increases its efforts to give even more priority to sustainability in the operation of the business. "We need to consider the preservation of the environment in every decision-making within the organization to provide effective contributions to the planet and add a new perspective of life to the next generations", claims.

Niterra is currently responsible for the reprocessing of 90% of waste (180 tons per month) and recycling 70% of the water used (21.000 m³ per month) by means of a treatment plant for the reuse of effluents from the Brazilian factory itself, with a focus on reducing environmental impacts in Alto Tietê, in addition to having a solar energy system that is considered the largest photovoltaic system in the region.