Niterra celebrates 65 Years in Brazil

Japanese multinational celebrates 65 years of operation and its expansion to
other sectors such as Healthcare, Mobility, Communication, Agribusiness, Energy and Environment

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São Paulo, August 2023 – To Niterra, Japanese multinational, proprietress
of the NGK and NTK brands and a global leader in the spark plug market, is
completing 65 years of presence in Brazil, the first manufacturing territory in which
installed outside Japan.
Located in Mogi das Cruzes (SP), with an area of 625 thousand m², The unit
employs about 1,3 thousand professionals, that maintain excellence in manufacturing
automotive components, having locally produced more than 2,4 billion
of spark plugs and more than 310 million ignition wires during its period of
operations in Brazil.
The factory stands out for its environmental commitment: Reprocesses, All
Months, 90% of waste (180 tons) and recycles 70% of the water used
(21.000 m³) through a treatment plant for the reuse of effluents,

contributing significantly to the reduction of environmental impacts in the region
of Alto Tietê.
Niterra specializes in manufacturing automotive components, like candles
ignition, ignition cables and suppression terminals, that serve the market
Brazilian and export, In addition, The company sells ignition coils
and glow plugs with the NGK brand. NTK branded, The company
offers a range of automotive sensors, including water level sensors
fuel, temperature, ABS, rotation, speed, TPS (butterfly position) e
MAP (absolute pressure), with new releases such as switches
oil pressure. This year, Niterra expanded its operations in the automotive sector
by becoming the official importer of Bando brand belts and rollers in Brazil,
with the aim of further strengthening its presence in the daily lives of mechanics and
consumers.
Consolidation in other sectors
In addition to its performance in the production of auto parts, Niterra has invested in
New sectors and businesses, contributing to the transformation in the areas of Health,
Mobility, Communication, Agribusiness, Energy and Environment, according to the
NGK SPARK PLUG 2030 Long-Term Management Plan.
"Thinking about going beyond what he usually produces and that has so much
Specialty – Automotive Component Manufacturing, Niterra decided
leverage its experience in the market to dedicate itself to generating impact
in society through the innovative use of technology, Ideas
Transformational and great aspirations. New horizons have been created so that
we can operate in diverse sectors, as mobility, environment,
agribusiness, health, Communication and energy. Our mission is to work in
Set to create a new tomorrow, full of opportunities and advances
sustainable", says Eduardo Tsukahara, vice president of the company in Brazil.
The name Niterra, que combina as palavras latinas &;Quot;niteo&;Quot; (shine) e &;Quot;terra&;Quot;
(planet Earth), symbolizes the group's commitment to contribute to a
More sustainable society and a brighter planet. Last year, Niterra
became the global name, while the NGK and NTK marks were preserved for
The automotive segment.