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Brand that has a solid partnership with the automotive repair market lists the recommendations in defining the value of parts and services
São Paulo, July 2023 - In order to assist mechanics and workshops, a Niterra, Japanese multinational owner of the NGK and NTK brands and specialist in components for ignition systems, highlights some indispensable elements on pricing and solutions that add value to the services offered to customers.
Segundo Hiromori Mori, Technical Assistance Consultant at Niterra do Brasil, The challenges lie in how to diagnose a defect quickly, correctly identify part codes and quote them appropriately. The definition of the value of labor is extremely strategic and requires attention. "If you price above average, Often you will lose budgets or even give a wrong impression. On the other hand, Lower than expected prices can generate profitability problems for the workshop. In both cases there is a wear and tear between the customer and the mechanic, should be avoided as much as possible.", says the expert.
Check out Niterra's tips:
"The area is in constant technological evolution, e, Sure, It's important to always be aligned, offering an agile service and according to the customer's need. These new tools can help when it comes to balancing workshop prices and raising the value perceived by the consumer.", highlights the consultant.
Services that can contribute to the day-to-day running of the industry
To help professionals in their routine, Niterra offers a range of services. Among them stand out:
"Niterra sees the workshops as partners and always seeks to evolve this relationship more and more in these more than 60 years in Brazil. It is a long-standing alliance that reinforces our commitment to the automotive repair market.", emphasizes Mori.