Niterra Unveils 5 Tactics to Ensure Quality in Its Factory

The company also highlights the necessary certifications and the awards resulting from the attention it pays to the quality of its products and services

São Paulo, March 2024 – Niterra, a Japanese multinational that owns the NGK and NTK brands and specializes in components for ignition systems, reveals six tactics to ensure quality in its factory and ensure a high standard of delivery for its consumers. These strategies are key to maintaining excellence in products and services.

1- Continuous training of employees: Niterra invests in the constant training and development of the team in order to ensure that it is always up to date with the best market practices and technologies.

2- Inspection of raw materials and products: Detailed inspections are carried out at every stage of the process, from the arrival of raw materials to the final product, to ensure compliance with quality standards.

3- Monitoring and checking of production processes: In addition to checking products, monitoring and control systems are also implemented in the factory to ensure consistency in all stages of the production process.

4- Product testing with automakers: During the production process, Niterra has close collaboration with OEM customers (automakers) to carry out product testing, ensuring their suitability to market requirements.

5- Inspection of finished products: All finished products undergo rigorous testing and quality inspections before being made available to the market.

6- Aftermarket training and enablement: As a complement to the high-quality work carried out in production, the company also offers face-to-face and virtual training for applicators, covering everything from logistical care to techniques for applying and selling the product. The company also has a customer service dedicated to meeting the needs of end consumers and mechanics.

Quality Certifications & Awards

In addition to the execution of the processes mentioned above, Niterra maintains the certifications of the Management Systems: Quality - ISO 9001, Automotive Quality - IATF 16949, Environmental - ISO 14001 and Occupational Health and Safety - ISO 45001. Its Customer Service (SAC), integrated with an ERP system, streamlines customer support and facilitates the monitoring of demands.

“Contamos com mais 64 anos de experiência, somos líderes na fabricação de autopeças, atendendo OEM, P&A, aftermarket and export and applying the strictest production and certification criteria, focused on quality and continuous improvement", says Marcio Ferreira da Silva, Technical Assistance supervisor at Niterra do Brasil "We continuously strive to exceed customer expectations by setting new standards of excellence. The application of certifications and controls results in products recognized for their quality, especially by automakers and in the export market, reflecting our commitment to excellence."

The dedication to detail and the constant search for excellence in Niterra's products have demonstrated its value to the market through recognition in different areas, including relevant industry awards, such as distinction for innovation, quality of service, and merit in automotive services, in addition to specific partnerships with renowned brands.

These distinctions highlight the company's products, such as spark plugs, ignition cables, ignition coils and oxygen sensors, as market leaders in quality and recognition. Such honors validate the unwavering commitment to customer satisfaction and the commitment to the improvement of the products and services offered.