Niterra Unveils 5 Tactics to Ensure Quality in Its Factory

The company also highlights the necessary certifications and the awards resulting from the attention it pays to the quality of its products and services

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São Paulo, março de 2024 – A Niterra, Japanese multinational owner of the NGK and NTK brands and specialist in components for ignition systems, reveals six tactics to ensure quality in your factory and ensure a high standard of delivery for your consumers. These strategies are key to maintaining excellence in products and services.

1- Continuous training of employees: Niterra invests in the training and constant development of its team in order to ensure that it is always up to date with the best market practices and technologies.

2- Inspection of raw materials and products: Detailed inspections are carried out at every stage of the process, From the arrival of raw materials to the final product, to ensure your compliance with quality standards.

3- Monitoring and verification of production processes: além da checagem dos produtos, Monitoring and control systems are also implemented in the factory to ensure consistency at all stages of the production process.

4- Product Testing with Automakers: during the production process, Niterra has close collaboration with OEM customers (Automakers) para realizar testes de produtos, ensuring its adequacy to market requirements.

5- Finished Product Inspection: All finished products undergo rigorous quality testing and inspections before being made available to the market.

6- Aftermarket training and enablement: as a complement to the high-quality work carried out in production, The company also offers face-to-face and virtual training for applicators, Covering everything from logistical care to application techniques and product sales. The company also has a customer service dedicated to meeting the needs of end consumers and mechanics.

Quality Certifications & Awards

In addition to the execution of the processes mentioned above, Niterra maintains the certifications of the Management Systems: Quality - ISO 9001, of Automotive Quality - IATF 16949, Environmental - ISO 14001 e Segurança e Saúde Ocupacional - ISO 45001. Your Customer Service (SAC), integrated with an ERP system, Streamlines customer support and makes it easier to keep up with demands.

“Contamos com mais 64 anos de experiência, We are leaders in the manufacture of auto parts, Servicing OEM, P&;A, aftermarket and export and applying the strictest production and certification criteria, focused on quality and continuous improvement", says Marcio Ferreira da Silva, Technical Assistance Supervisor at Niterra do Brasil: "We continuously strive to exceed customer expectations, Setting new standards of excellence. The application of certifications and controls results in products that are recognized for their quality, especially by automakers and in the export market, reflecting our commitment to excellence."

The dedication to detail and the constant search for excellence in Niterra's products have demonstrated their value to the market through recognition in different areas, including industry-relevant awards, as a distinction for innovation, Quality of service, and merit in automotive services, as well as specific partnerships with renowned brands.

These distinctions highlight the company's products, such as spark plugs, ignition cables, Ignition Coils & Oxygen Sensors, as market leaders in quality and recognition. Such honors validate the unwavering commitment to customer satisfaction and the commitment to the improvement of the products and services offered.

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