Niterra has new leadership in Brazil; Toshitaka Honda is the CEO and Eduardo Tsukahara the co-president director

Combining expertise and innovation, Executives have the mission of consolidating Niterra's leadership in the Brazilian market

São Paulo, July 2025 - With a career marked by dedication and leadership, Toshitaka Honda assumes the challenge of leading the Brazilian operation for the next five years. The executive joined NGK Spark Plug Co., Ltd in 1994 and has solid trajectory at the company, with extensive experience in various areas of the matrix in Japan. Honda acted as head of the RHQ with the accumulation of the position of chairman of the Board of Directors, and will share your knowledge and experience in Brazil in the next five years.

 ;

The company announces, also, Eduardo Massao Tsukahara in the position of co-president director. The Executive has a career marked by its performance in several strategic areas of the company in Brazil and the matrix. He has worked as CFO of RHQ and as a member of the Board of Directors. The Executive is an electrical engineer at CEFET-PR, with MBA in Financial Management from FGV, Specialization in Corporate Governance from Insper and visiting researcher in mechatronics and robotics at the University of Tokai, in Japan.

 ;

“I am honored to assume the presidency of Niterra do Brasil. I am committed to continuing Yuki Izuoka's legacy, that conducted the company with dedication and excellence, strengthening Niterra's presence in Brazil and promoting sustained business growth ”, Honda states. “It is a great responsibility and a privilege to continue contributing to the transformation and continuous growth of Niterra do Brasil. We believe in collaborative leadership, guided by excellence and committed to the sustainable future of mobility ”, Destaca Tsukahara.