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Brands appear in first place in the categories of
ignition cables, Lambda sensor and spark plugs
;
São Paulo, March 2025– The latest Brands in the Workshop survey, carried out by CINAU (Automotive Intelligence Center), reinforces NGK and NTK's leadership in trust, recognition and availability among mechanics and automotive repair professionals in Brazil. Brands are part of Niterra's portfolio, Japanese multinational specialized in components for ignition systems and sensors for automotive systems.
The study, que entrevistou 1.990 profissionais e avaliou 60 linhas de produtos, Its target audience is independent mechanical workshops that serve light vehicles and light commercial vehicles. The survey analyzed the perception of repairers in relation to brands and availability of lines in the market. As a highlight, NGK won first place in the categories of ignition wires and spark plugs, while NTK excelled in the lambda probing category.
To strengthen its position in the sector, Niterra invests in the relationship with professionals in the area, participating in automotive events and seeking to anticipate market trends and technologies. Furthermore, Maintains open channels to receive feedback on the performance of its components in workshops, ensuring solutions aligned with the needs of repairers.
"Esses resultados reafirmam nosso compromisso em fornecer produtos de alta qualidade e confiabilidade para os profissionais mecânicos", affirms José Eduardo, Head of Marketing at Niterra do Brasil. "We are proud to be recognized as a leader in the industry, and we will continue to strive for excellence in innovation and customer service."
On the official website of Niterra, professionals in the field find the complete portfolio of NGK and NTK products, with detailed technical specifications, in addition to informative materials and technical manuals to clarify doubts and assist in the application of the parts.