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Pilot William Ayer Junior, which has the support of NGK, global spark plug specialist, participated in the presentation of Drift - Car driving style that uses cornering drifting techniques -, alongside Saori Ishikawa, One of the best drivers in the category. The style was born in the 1990s, in Japan, and became popular through computer games and related movies. The event took place at the Kartódromo Kirin Arena, in Itu, in the interior of São Paulo.
"Accompanying Saori Ishigawa was an incredible experience and a great honor. The stands were crowded and the audience vibrated a lot with the presentation. The maneuvers she makes are unimaginable", William says. "Disseminate, promoting the rise of the category and offering technical guidance to Brazilian athletes were the motivations for the rider to come to Brazil".
NGK carries the automotive DNA and is present in several automobile competitions around the world. It has been a supplier of spark plugs to Formula 1 for more than 50 years and, sponsors the Ferrari teams, Vodafone McLaren and Mercedes AMG Petronas, in addition to equipping other teams that use Ferrari and Mercedes engines. He also participates in the Moto GP championship, equipping Ducati motorcycles, Honda and Yamaha and other various competitions, such as WRC, The most important world rally race, e a Super GT, top car class class Gran Turismo, in Japan.