A NGK, world's leading spark plug manufacturer, showed in April a brand new and modern website for the NGK and NTK brands. As one of the main highlights of the portal, users can watch training videos and take tests that enable them to receive a certificate on the topics. The web space is even more interactive and easier to navigate after it's been redesigned.. Internet users can access and download technical information, product texts and press image bank, in addition to the Application Table of NGK and NTK products. The site also has a space for press professionals with texts and images about the brand's products. As main highlight, the site is a source of technical improvement for industry professionals. The portal offers specific courses on the role of sailing, what determines the ability to dissipate heat from the candles, types of candles and information on how to inspect, evaluate and exchange the item. Some of the courses offered are also: types, characteristics and handling of ignition cables, Besides, operation principle, types, Oxygen Sensor installation and uninstallation, also known as Lambda probe. Specifically for the Two Wheels sector, there are courses on features, inspection and handling tests of suppressive terminals. “When designing the new automotive portal, NGK has even more valued the dissemination of information to improve our customers' technical knowledge. It is worth mentioning, inclusive, the possibility to print the certificate of the online courses, after taking a knowledge test", informs the head of marketing at NGK do Brasil, Marcos Mosso. To carry out these courses and to certify the participants, NGK does not require any consideration., making access even easier for interested parties who fill out only a brief registration. For the development of the portal, NGK do Brasil conducted a survey with professionals in the automotive field to identify the best language and content, resulting in a site truly capable of solving the daily challenges of its consumers. "We understand that this NGK site should be a tool in which our customers can find all the content quickly and completely. One of the main benefits found on the portal is the online training of NGK and NTK products, offered in videos specially developed for our audience. Access to these movies is free., without the need for registration or any compensation from the user", explains Marcos Mosso. Other important tools are the Quick Lookup, an application table that makes it possible to identify all NGK and NTK products, using only some vehicle data, and the Latest Releases section, with which the retailer constantly updates its stock, avoiding losing sales.
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